“我愛長沙”裝置設(shè)計(jì) | 100architects佰筑

“我愛長沙”是一個(gè)城市干預(yù)項(xiàng)目，位于中國湖南省最大的城市——省會(huì)長沙，旨在美化和激活湘江河岸的公共空間。

I love Changsha is an urban intervention designed for the beautification and activation of the public realm of the riverbanks of the Xiang River in Changsha, the capital & largest city of Hunan Province, in China.

“我愛長沙”是一組引人注目的公共藝術(shù)互動(dòng)裝置。項(xiàng)目主體運(yùn)用趣味造型的巨型“長沙”拼音字母作為IP形象，構(gòu)成了時(shí)尚炫酷、辨識(shí)度極高的城市地標(biāo)。它同時(shí)作為催化劑，吸引和促進(jìn)了周邊人氣聚集與社交互動(dòng)，在美麗的湘江畔創(chuàng)造了一個(gè)戶外人流聚集點(diǎn)和休閑空間，提升了青少年及所有游客的體驗(yàn)。

The eye-catching public artwork intends to create a trendy & recognizable urban landmark at the main front plaza, using giant letters as a cheerful IP logo of the city's name. The artwork is also thought to be a catalyzer for social interactions around it, as an outdoor meeting point and leisure space with privileged views overthe Xiang River, enhancing the guest experience of youngsters and families visiting the commercial building in Kaifu District.

這組高度吸睛、令人賞心悅目的公共藝術(shù)裝置，提供了供社交媒體傳播和分享的絕佳攝影素材。除此之外，該項(xiàng)目還在組成“長沙”的字母膠囊中隱藏了游戲設(shè)備，為孩子們帶來歡樂。因此，它也是開福區(qū)孩子們的“城市玩具”，從首字母“C”貫穿到結(jié)尾字母“a”，創(chuàng)造了一條具有挑戰(zhàn)性的游玩動(dòng)線，反之亦然。項(xiàng)目設(shè)計(jì)了一系列的障礙挑戰(zhàn)游戲，在讓孩子受樂趣的同時(shí)，幫助他們提升身體能力和認(rèn)知技能，父母也可從外部拍攝，以保留難忘的回憶。

Besides serving as an eye-catching & cheerful logo to be watched and photographed as perfect social media content to be shared, the project also offers play equipment hidden inside the capsules that form the name Changsha, for joy & entertainment of the little ones. Thus, it is also an "urban toy" for Kaifu District kids, creating a challenging Play Route which can be traversed from the initial letter "C" to the ending "A" and vice versa, as a course of obstacles that help kids to develop their physical abilities andcognitive skills while having fun and being photographed by their parents from the outside, for the memorable experience to be kept.

裝置還將字母“I”設(shè)計(jì)為一個(gè)圓形長凳，? 設(shè)計(jì)為一個(gè)公共秋千，它們不僅可以供年輕人坐下休息，而且還可供其在拍銀河系和彩色背景下自拍。

The design of the artwork also contemplates the letter "I" as a circular bench, and the "Heart" as a communal swing, both allowing youngsters to sit down, take a break, or shoot some selfies with intergalactic&colorful backgrounds.

總而言之，I ? CHANGSHA的設(shè)計(jì)提升和刺激了游客對(duì)公共河岸的感官體驗(yàn)，并成功地在開福區(qū)的長沙北辰三角洲大悅城購物中心創(chuàng)造了一個(gè)絢麗多彩、令人興奮的城市地標(biāo)。

Altogether, the "I ? CHANGSHA" public artwork intervention enhances and stimulates the pedestrian's experience of the public riverbank, successfully creating a very colorful and stimulating city logo for Kaifu District, right on at Changsha Beichen Delta.

^{項(xiàng)目信息}

^{項(xiàng)目名稱：“我愛長沙”}

^{設(shè)計(jì)方：佰筑建筑設(shè)計(jì)咨詢（上海）有限公司}

^{設(shè)計(jì)團(tuán)隊(duì)：Marcial Jesús，Javier González，Mónica Páez，Lara Broglio,  Michelle，龔勛，蔣靜璇，趙芳波，黃思韻，張忠進(jìn) & 劉耘彤，沈春香}

^{項(xiàng)目管理團(tuán)隊(duì)： 范江濤，呂強(qiáng)& 江清霞}

^{制作安裝單位：上海寰兆}

^{客戶：北辰、中糧大悅城}

^{項(xiàng)目地點(diǎn)：中國湖南長沙}

^{面積: 藝術(shù)互動(dòng)裝置}

^{狀態(tài)：完工}

^{攝影師: 鄒及人}

^{Project name: I LOVE CHANGSHA}

^{Designer: 100 Architects}

^{Design team: Marcial Jesús, Javier González, Mónica Páez, Lara Broglio, Keith Gong, Cosima Jiang, Ponyo Zhao, Hayley Huang, Jango Zhang & Yuntong Liu,  Michelle Shen} 

^{PROJECT MANAGEMENT TEAM: Jenny Fan, NicholasLv & Eva Jiang}

^{PRODUCTION: Huanzhao}

^{Client：COFCO Joy City+ Beijing North Star}

^{Location: Changsha, Hunan Province (China)}

^{Size: Artwork}

^{Status: Built}

^{Photography: Rex Zou}

^{版權(quán)聲明：本文版權(quán)歸原作者所有，請(qǐng)勿以景觀中國編輯版本轉(zhuǎn)載。如有侵犯您的權(quán)益請(qǐng)及時(shí)聯(lián)系，我們將第一時(shí)間刪除。}

^{投稿郵箱：info@landscape.cn}

^{項(xiàng)目咨詢：18510568018（微信同號(hào)）}